SAB espresso portafilter machines: Primo Aroma's recommendation for your hospitality business!

Our company

SAB COFFEE MACHINES S.R.L. is a new organisation founded in April 2018. Following a corporate restructuring, it took over the SAB brand, skills and knowledge of S.V.ITALIA S.R.L., which had operated in the market since 1998. It combines new development with the proven experience of a company established in the sector for many years, continuing to produce coffee machines for domestic and professional use.

The company benefits from the experience of qualified employees and an annual production of several thousand machines. This enables it to make expertly developed, craftsman-built products while paying particular attention to customers' needs. Its focus is on producing globally recognised “made in Italy” quality. It aims to continue growing through research projects for new designs and technological innovations, with a focus on continually improving product performance and quality.

Production takes place at the San Vittore Olona factory, near Malpensa Airport and about 30 minutes from Milan. The SAB brand exports approximately 90% of its production to various foreign markets and aims to expand its presence further into new markets. Our staff are always available for questions and information.

Quality management

Our mission

As we expand and develop successfully, absolute customer satisfaction and “quality at a reasonable price” are the foundation of our success. Grow with us, discover our excellent products and enter into a successful partnership with us!

Our vision

Constantly monitoring the market and our customers' changing requirements, finding fast, optimised solutions and thereby gaining further global market share. We support you with innovative products, attractive terms and our experienced team.

Primo Aroma service for SAB portafilter machines

Maintenance, repairs, customer support, care and service

Our trained customer service team has 23 years of experience with SAB portafilter machines and SAB grinders. We place particular emphasis on maintaining and repairing machines and grinders. Coffee can only taste good when its entire environment—coffee, machine, grinder, water and filter—is 100% in order.

Delivery, assembly and instruction

At Primo Aroma, together with our partner S.V.Italia SAB, we offer more than the purchase of a machine: we offer a complete package.

Within a 60 km radius of Bottrop / Kirchhellen. This Primo Aroma service is free when purchasing a two- or three-group portafilter machine, except Compact models.

Enquiries

Primo Aroma is based in Italy (Trieste) and Germany (Ruhr region). A personal contact is available to you. Need information now? Call +49 (0) 20 45 / 410 643.

Brita water filters

Brita filter cartridges reduce carbonate hardness in drinking water, preventing limescale deposits in downstream equipment. The filter medium also binds heavy-metal ions such as lead and copper and reduces cloudiness, odours and substances affecting taste.

The hard drinking water in our area is a major cause of limescale in all equipment that heats water, leading to more faults and repairs. From a carbonate hardness of KH 5 degrees, we recommend a water filter to protect your machine and optimise coffee preparation.

Advantages of a water filter

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