Craftsmanship with heart and soul
At Primo Aroma, coffee is more than a product: it is a lifelong passion. Corrado Bassanese and Fabrizio Polzai founded Primo Aroma in Trieste, a city with a deep espresso tradition. The brand brings together over 34 years of experience in roasting, blending and refining coffee. Their guiding belief is that coffee should be as accomplished as a painting by an Italian master. That dedication to craftsmanship is present in every cup.
The coffee journey
The story of Primo Aroma reaches around the world. From cultivation and harvesting through transport to roasting, Corrado and Fabrizio have experienced and helped shape the different stages of the coffee world. Their experience and commitment to authenticity inform every detail. Behind each bean is a journey filled with tradition, emotion and the pursuit of distinctive flavour.
Italian coffee culture for the world
Rooted in Trieste, Primo Aroma has found admirers well beyond Italy. In German-speaking countries in particular, partners such as the Eckmann family help bring the brand’s blends to passionate coffee enthusiasts. Online or in person, Primo Aroma invites people to discover coffee with all their senses and appreciate its finer details.
Passion meets precision
Primo Aroma follows intuition, knowledge and heart. Corrado, a passionate master roaster, works on refining his blends day after day. Fabrizio brings his entrepreneurial spirit and enthusiasm to every step. Together, they unite experience and care with the Italian art of blending, creating coffees with a distinctive character.
